Winning At Innovation: The A-to-F Model by Philip Kotler, Fernando Trías de Bes
Winning At Innovation: The A-to-F Model by Philip Kotler, Fernando Trías de Bes PDF, ePub eBook D0wnl0ad
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.From reader reviews:
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