E-Commerce 2016: Business, Technology, Society (12th Edition) by Kenneth C. Laudon, Carol Traver
E-Commerce 2016: Business, Technology, Society (12th Edition) by Kenneth C. Laudon, Carol Traver PDF, ePub eBook D0wnl0ad
Understanding The Vast And Expanding Field of E-Commerce
Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for future in business.
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